If you’ve ever started looking into recruitment software and thought “why on earth are there so many acronyms?” then don’t worry, we know it can be a little confusing. You’ve got CRM and ATS then there’s VMS and RMS… And on top of that you’ve got SaaS and a whole load of other names. But we thought we’d start with the basics and define simply what a recruitment CRM is.
What actually is a recruitment CRM?
CRM stands for Customer or Candidate Relationship Management and is software used by recruitment agencies and businesses to develop relationships with candidates, manage their processes and store their entire database.
What does a recruitment CRM do?
- Holds data on candidates, companies, contacts, jobs and placements
- Helps source, attract, engage and manage applicants and their journeys
- Automates processes such as sending emails, scheduling interviews, running background checks, etc.
- Measures and monitors performance using dashboards and reports
- Integrates with other recruitment software products to offer additional functionality
What are the benefits of a recruitment CRM?
- Increases efficiency and productivity
- Streamlines processes and workflows to make everything run smoothly
- Improves candidate experience and strengthen relationships
- Helps find the best candidates using advanced searching
- Provides a more collaborative environment for teams
- Gives management clear visibility performance through reports
- Enables recruiters to be more productive on the go (if that have mobile access)
As with anything, recruitment CRMs come in all shapes and sizes with different USPs, features and target audiences. For example, a CRM might not be suitable for an agency who works temp roles and requires compliance but it might be fit for a different business based on its look and feel and hosting model.
Recruitment CRMs are also particularly beneficial for enhancing candidate engagement and improving communication with potential candidates. These systems allow recruiters to easily send out targeted and personalized messages to candidates, helping to keep them engaged and informed about their application status. This, in turn, can improve candidate experience and help businesses to build stronger relationships with their talent pool.
In addition to this, recruitment CRMs can also be customized and configured to suit the specific needs of different businesses. They can be tailored to meet the unique workflows, processes and compliance requirements of different organizations, ensuring that the software is fit for purpose and can help to streamline operations and improve efficiency.
Overall, a recruitment CRM can help businesses to manage their recruitment processes more effectively, improve communication and engagement with candidates, and ultimately, help to find the best talent for their organization. With a range of features and benefits available, there’s a recruitment CRM out there for every type of business, from small start-ups to large enterprises.
Now you know what a recruitment CRM is, if you think it’s something your business needs to implement then have a read through our guide for all the advice you need to know on the process.