08 December 2017

Five Blog Post Ideas To Engage Your Candidates

We have spoken on here before about the importance of having a blog and the benefits you can reap by having one. Increased engagement and more traffic and exposure are all examples of what a blog can do for your website and company so it’s vital that in this day and age, your company utilises one.

However, one of the hardest aspects of blogging is getting writer's block and struggling for ideas. That’s why today we are suggesting five blog post ideas which will engage your candidates in your writing.

How To Avoid The Most Common CV Mistakes

There is an abundance of posts like this in the recruitment blogosphere but there’s nothing wrong with you putting your own spin on it to make it stand out. This goes for other blog post ideas like ‘three things you shouldn’t do in an interview’ or ‘questions you may be asked in a web developer interview’. As long as you make it your own, readers shouldn’t have a problem with it as they can often be the most popular posts and attract the most attention.

How To Progress Your Career In…

Our client, Charles Hunter Associates, recently wrote a blog post based on the topic of how you can start and progress your career in social work. This included qualifications and training which you should have, the different career paths you can go down and how you can develop your knowledge and skills. This can be adapted to any industry and will engage your candidates if you’re talking about a sector which they work in as most people are interested in their own professional development.

Top Tips For A Job In…

This is a similar post idea to the previous one but it’s still something I think candidates would engage with and be interested in. If you were looking for a job as a personal assistant then why wouldn’t you click on a post called ‘top tips for a job as a PA’? You could also leave links to your current PA jobs at the end of the blog post to encourage visitors to click through.

How To Make Your LinkedIn Profile The Best It Can Be

I have seen variants of this blog post circulating the industry for a while but it’s something everyone can relate to whether you’re a jobseeker or not. Often, recruiters can give good advice on LinkedIn or other social media profiles as they have experience of what works and what doesn’t so it’s a post which could go down very well on your blog.

Industry Related Content

Important topics will arise in any industry and it’s something that your candidates should be interested in. It goes without saying that big news in the world of healthcare may not be as interesting to someone looking for a job in sales so different recruitment agencies will have different news topics to talk about on their blogs. Your candidates can then use this information in interviews or just as general knowledge.

For example, Reuben Sinclair posted earlier this year about the current trends in public relations recruitment which is something that would appeal to their target audience (both clients and candidates) as it outlined how each trend would affect them.

All these blog post ideas can be adapted to your agency depending on your culture, size, sector or whether you recruit permanent, temporary or contract employees. There is also a plethora of other blog post ideas out there which you can draw inspiration from so there’s no excuse not to get writing!

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