Is your website mobile friendly? It should be.
Over the last few years, we have seen the gigantic rise and domination of the smartphone. 62% of adults in the UK now own one.
What does this mean for recruitment?
More and more candidates are now using their mobiles to search for jobs.
In February 2014, LinkedIn revealed the results of a survey from interviewing 800 professionals to gauge an understanding of the importance about mobile recruiting.
As you can see from the stats on the left hand side, over 50% of both active and passive candidates have viewed jobs on company websites and social media via their mobile devices.
Nearly 50% of active candidates have either submitted their CV or applied for a job using a mobile device.
Unfortunately, only 20% of recruitment leaders say they have mobile optimized sites, with only 13% say they have invested enough into mobile recruiting.
What should a mobile website look like?
Firstly, open your website using a smartphone and give it a test.
- Is it easy to navigate? or is there a lot of screen pinching involved?
- Can you easily view current live jobs?
- Is it easy to register as a candidate?
- Open up the itris website on your mobile and it should have a completely different layout – designed to fit your phone.
How can I see if people are using smartphones to view my website?
Google Analytics is a great free tool – use it! Using Google Analytics, scroll down to the Audience tab on the left hand side, then Mobile > Devices. This will provide you with a breakdown of all the different mobile devices people have viewed your website on – iPhone, Android, Windows etc.
What can I do to make my website mobile friendly?
There are a few options you can choose to implement to make your website mobile friendly and improve candidate experience:
The layout of the website will respond to the size of the screen it is being displayed on, whether it is a smartphone, tablet, desktop.
A mobile-enhanced website has been designed to recognise the type of mobile device that is being used to view the website.
The amount of content you will be able to view will be reduced as opposed to the desktop version.